Client
Groundworks
Team
Design Director, 1 designer
2021
A New Website and Unified Brand for 50+ Companies
Functional Transformation
Groundworks is a leading U.S. company specializing in foundation repair, basement waterproofing, crawl space encapsulation, and concrete lifting. Founded in 2016, it operates nationwide through various brands, combining national resources with local expertise.
I led the redesign of their digital presence, collaborating closely with their team. Together, we developed a strategic visual language to solidify their position as an industry leader. The brand needed to be adaptable to accommodate both existing sub-brands and future acquisitions. We explored various concepts and chose one that positioned the brand as an industry leader.
