Client

Athleta

Team

2 Senior designers, Copywriter, research team

2024

Navigating the Legacy: A Journey Map of Athleta

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Crafting a Cutting-Edge Interactive Journey Map

Athleta is a women's athletic apparel brand known for stylish, high-quality products designed for various activities. The brand emphasizes inclusivity, empowerment, and sustainability, using eco-friendly materials.

Utilizing the extensive research conducted by our dedicated team, I collaborated closely with a fellow designer to craft a presentation format aimed at guiding optimal decision-making for the future of Athleta. Leading a workshop, I worked closely with analysts, copywriters, and designers to curate an interactive experience, ensuring that all data were presented in a user-friendly manner. Our objective was to empower stakeholders with actionable insights to propel the brand's growth.


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Transformative Collaboration

Collaborating with another designer on this project was incredibly impactful. The blend of our unique visions elevated the work, transforming an ordinary and static journey map into an innovative, interactive experience. This partnership pushed the boundaries of our initial concept, allowing us to create something truly extraordinary.

The result was a dynamic, user-friendly journey map that exceeded our expectations and set a new standard for future projects.

The process of creation should be an act of discovery.

Bret Victor

Contact me at hello@dianapadron.com

2024 Diana Padron. Miami, Florida